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Brands that Support the LGBTQ+ Community

Pride Month is a time to celebrate the diversity and achievements of the LGBTQ community, as well as to raise awareness and advocate for their rights and inclusion. Many brands have joined the celebration by launching Pride-themed products and collections that not only showcase their support for the LGBTQ community, but also donate a portion of their proceeds to various LGBTQ organizations and causes.

However, some brands go beyond Pride Month and demonstrate their commitment to the LGBTQ community throughout the year, by creating inclusive policies and practices, fostering a culture of belonging and allyship, and partnering with LGBTQ leaders and influencers. Here are some examples of how brands are supporting the LGBTQ community during Pride Month and beyond.

Apple

Apple is another brand that has shown its support for the LGBTQ community for many years. Apple has launched a Pride Edition Apple Watch band every year since 2017, featuring a woven nylon or braided solo loop design with the colors of the rainbow flag. Apple also donates a portion of the proceeds from the Pride Edition band to LGBTQ organizations such as GLAAD, PFLAG, The Trevor Project.

Apple also supports the LGBTQ community through its corporate policies and practices, such as offering inclusive benefits and protections for LGBTQ employees and their families, supporting LGBTQ legislation and advocacy, and promoting LGBTQ representation and visibility in its products and services. Apple’s CEO, Tim Cook, is also an openly gay leader who has spoken out about his personal and professional experiences as a member of the LGBTQ community.

Converse

Converse has been a longtime supporter of the LGBTQ community, launching its first Pride collection in 2015. This year, Converse’s Pride collection is inspired by the “More Color, More Pride” flag, which includes black and brown stripes to celebrate queer people of color. The capsule collection includes Chuck 70 and Chuck Taylor All-Star low tops and high tops in a rainbow assortment of colors (including one saluting the transgender flag), plus tees, tanks, buckets, and more1.

Converse continues to support LGBTQ organizations like the It Gets Better Project, BAGLY, the Ali Forney Center, and Out MetroWest. Converse also features stories of LGBTQ individuals on its website and social media platforms, highlighting their creativity and resilience.

Fossil

Fossil is a brand that celebrates individuality and diversity, and has launched a Pride collection for the past two years. The collection features watches, bags, jewelry, and accessories with rainbow motifs and messages of love and acceptance. Fossil also donates 100% of the proceeds from the Pride collection to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.

Fossil also supports the LGBTQ community through its internal culture and external collaborations. Fossil has an employee resource group called Fossil PRIDE that fosters a safe and inclusive environment for LGBTQ employees and allies. Fossil also partners with LGBTQ influencers and artists such as Jazz Jennings, Jammidodger, and Hey Rooney, to showcase their stories and perspectives on its social media platforms.

Google

Google is a brand that has a long history of supporting the LGBTQ community. Google has added LGBTQ-friendly attributes to its business profiles, integrated LGBTQ icons into its daily Doodle banners during Pride celebrations, and donated to LGBTQ organizations.

Google also supports the LGBTQ community through its corporate policies and practices, such as offering inclusive benefits and protections for LGBTQ employees and their families, supporting LGBTQ legislation and advocacy, and promoting LGBTQ representation and visibility in its products and services.

Microsoft

Microsoft is a brand that has been a pioneer in advancing LGBTQ rights in the tech industry. Microsoft was one of the first companies to offer domestic partner benefits to its employees in 1993, and to support marriage equality in 2004. Microsoft has also scored 100% on the Human Rights Campaign’s Corporate Equality Index every year since 2006.

Microsoft also supports the LGBTQ community through its internal initiatives and external partnerships. Microsoft has an employee network called GLEAM that provides resources and opportunities for LGBTQ employees and allies. Microsoft also sponsors LGBTQ events and programs such as the Out & Equal Workplace Summit, the Grace Hopper Celebration of Women in Computing, and the Microsoft Pride Parade.

Nike

Nike has been a longtime supporter of the LGBTQ community, and has launched its annual “Be True” collection since 2012. The collection features footwear, apparel, and accessories inspired by the colors and symbols of the LGBTQ community, such as the rainbow flag, the pink triangle, and the transgender flag. Nike also donates to LGBTQ organizations such as GLSEN, The Trevor Project, and OutRight Action International.

In addition to its Pride collection, Nike also supports the LGBTQ community through its internal initiatives and external partnerships. Nike has an employee network called Nike PRIDE that provides resources and opportunities for LGBTQ employees and allies. Nike also sponsors LGBTQ athletes such as Megan Rapinoe, Chris Mosier, and Caster Semenya, and supports LGBTQ events such as the New York City Pride Run and the Portland Pride Parade.

Olay

Olay is a brand that empowers women to embrace their beauty and confidence, and has extended its mission to include the LGBTQ community. Olay has launched a limited-edition Face Anything Pride Jar, featuring a rainbow design and a message of “Face Anything With Pride”. Olay also donates $10 for every jar sold to GLAAD, an organization that promotes LGBTQ acceptance and equality in the media.

Olay also supports the LGBTQ community through its social media campaigns and initiatives. Olay has partnered with LGBTQ celebrities and activists such as Laverne Cox, Jonathan Van Ness, and Ashlee Marie Preston, to share their stories and messages of self-love and empowerment on its Instagram account. Olay also encourages its followers to join the conversation by using the hashtag #FaceAnythingWithPride.

Reebok

Reebok is a brand that inspires people to be their best selves, and has launched a Pride collection for the past three years. The collection features footwear, apparel, and accessories with rainbow accents and graphics that celebrate the LGBTQ community. Reebok also donates a portion of the proceeds from the Pride collection to the It Gets Better Project, an organization that uplifts and empowers LGBTQ youth around the world.

Reebok also supports the LGBTQ community through its internal and external initiatives. Reebok has an employee network called Colorful Soles that provides support and resources for LGBTQ employees and allies. Reebok also sponsors LGBTQ events and programs such as the Boston Pride Parade, the Fenway Health Center, and the Reebok CrossFit Games LGBTQ+ Leaderboard.

Starbucks

Starbucks is a brand that has shown its commitment to creating a culture of belonging and inclusion for the LGBTQ community. Starbucks has launched Pride-themed products and collections that celebrate the LGBTQ community, such as the rainbow-colored “Love” tumbler and the “Born This Way” gift card. Starbucks also donates to LGBTQ organizations such as The Trevor Project, GLSEN, and Out & Equal.

Starbucks also supports the LGBTQ community through its internal policies and practices, such as offering comprehensive health care benefits for transgender employees, supporting LGBTQ legislation and advocacy, and providing training and education on LGBTQ issues for its employees and partners. Starbucks also partners with LGBTQ influencers and leaders such as Lady Gaga, Jonathan Van Ness, and Jazz Jennings, to share their stories and messages of empowerment on its social media platforms.

Swatch

Swatch is a brand that has launched a Pride collection of rainbow-coloured watches that celebrate the LGBTQ community. The watches feature the letters “LGBT” and have six colours instead of the seven in a rainbow. Swatch also donates a portion of the proceeds from the Pride collection to LGBTQ organizations.

Swatch also supports the LGBTQ community through its social media campaigns and initiatives. Swatch has partnered with LGBTQ celebrities and influencers such as RuPaul, Billy Porter, and Munroe Bergdorf, to share their stories and messages of pride and empowerment on its Instagram account. Swatch also encourages its followers to join the conversation by using the hashtag #SwatchWithPride.

Disclaimer: This article contains personal opinions and perspectives of the author.

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